This collection is the result of a trip to Iceland, which draws inspiration from the cold tundra and its strange beauty, with its chilling cold, blue waters and skies, snow and landscape. The history of the people run deep and gods and goddess are much a part of their culture.

So, I focused my muse around the Winter Goddess of the North, Skadi. She was the driving heartbeat of the collection. And I wanted her strength, courage and fierceness to come through. For each look, I used different techniques to create the headpieces that the models wear.

The teardrop headpiece was fashioned out of zip ties and individual three strand braids laid on top. No hair ties were used to fasten the braids only a unique glue that holds hair and dries clear.

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The Fanned headpiece is also created with zip ties attached to a headpiece. Then, tiny feathers were added to elongate the piece, which is fastened to the top of her head. This model is also layered with a second headpiece attached to the back of the head. So, it appears as if she is wearing one headpiece when in fact it is two separate units. This creates a three-dimensional feel when you are looking at a 2D image. It jumps out at you.

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The braids she is wearing are the Inverted fishtail and the braids are directed up and to the model’s face and then back down. It’s purposeful in position so your eye travels around up and around, back down and repeats. For the final headpiece, I molded it into the shape of a headdress, shaping to the form of the model’s head. Each piece floats up and attached is another form of braid; the two-strand twist. Three unique looks but all a part of one voice and collection; representing and telling the story of The Goddess of Winter and the beautiful land she is from, Iceland.

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NAHA 2020 Finalist at AVANT - GARDE category.


Hair: Jamie Wiley @jamiewileyeditorial

Hair Assistant: @hairbysaraameiss

Photography: Cody Rasmussen @codyras

MUA: Angelica Perri @angelicaperrimakeup

Styling: Cloak Wardrobe @cloakwardrobe

Designers: @davidkomalondon | @balmain | @moniquelhuillier @dionlee | @cushnie

Models: Jessica Witkowski @jesswitkowski

Kelsea Campbell @kelsea.campbell

Tayla Marie @taylamarieofficial

All with Fenton Models - NYC @fentonmodels

Products: Pureology @pureology

Video: Jamie Wiley @jamiewileyeditorial


FROZEN GODDESS @Jamie Wiley_Credits EN.docx 2 MB
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Jamie Wiley_BIO CH EN.docx 175 KB


Montse León
Montse León PR & International Customer Service, ComunicaHair
Collections Avant - Garde
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