GRAVITY Collection by JAVIER GOMAR

GRAVITY Collection by JAVIER GOMAR

"Gravity", Javier Gomar's second collection, is planned entirely on round angles and volumes. When planning that idea, he immediately came to mind the largest and most unreachable that surrounds us, the galaxy.

His movements and hairstyles are inspired by the multiple celestial objects: simultaneous rings as if they were a satellite, but also the movements seen in an aurora borealis.

Colors refer to those found in the night sky, violets, and blues, combined with the purity of white and silver. And it is impossible to ignore the darkness that is the protagonist in some looks, or that is highlighted with details in others.

In this collection, hair floats and levitates, partly defying gravity, but without tricks or deception, thus making it a technical challenge. In addition, the natural movement of the hair is maintained and, in this case, the protagonist is the curly hair that continues to move, though without losing its unnatural position.

Story image

Rounded contours and shapes predominate to convey the lightness of a suspended volume. He wanted to create hair that levitated, like galactic circles, and also had movement. The volume is enlarged or decreased according to the desired visual search.

For this collection, a wearable theme was sought. But also a personal touch that would challenge hair to connect styling and avant-garde in a fine line, since the pieces of hair are complete, without additions.

Technically it is a step up from the previous collection, "Uprising". It is also more realistic and easy to wear, though with that unique touch of textures and color that make this work a creative mix that moves between the avant-garde and the commercial. A successful combination of colors, natural light, and cutting techniques from a masterful collection.

Story image

"Gravity" tries to leave us the mind relaxed, as much as when we contemplate the sky at night.

This collection has been a personal challenge in which he has enjoyed throughout the entire process. The goal was to create a new vision of hairdressing. Also an attempt to open it up and connect it to other disciplines and spaces such as art and fashion galleries.

CREDITS:

Hair: Javier Gomar @javiergomar4

Hair Assistant: Nestor Riera @nestorrierad, Laia Alborch @laia.alborch

Photography: David Arnal @davidarnalteam

MUA: Anna González @annagonzalezbeauty

Styling: Fabiola Ricci @fabiolariccifls

Designers: Fabiola Ricci @fabiolariccifls, Paula Catalá @paulakatana

Models: Aya @dji_aya, Barbara Jimena @_brrrs, Montse Zhu @zhumito

Video creator: David Arnal @davidarnalteam


DOWNLOAD AREA:

GRAVITY @Javier Gomar_Credits EN.docx 1 MB
Story image
Javier Gomar_Bio CH ENG.docx 141 KB

DROPBOX:


Montse León
Montse León PR & International Customer Service, ComunicaHair
Collections Avant - Garde
About ComunicaHair

We see the hairdresser as the irrefutable champion of the professional sector.

ComunicaHair was created with the vocation of empowering the hairdresser. We enable them to make their way with a firm step, believe in their own potential, and see themselves as the main character and not just a mere spectator.

ComunicaHair is passionate about hairdressing and everything to do with it...

ComunicaHair
Specialised PR Agency for Cutting Edge Hair Professionals